Roomix in the Press
Roomix in the Press
Read what leading parenting, design, and startup publications are saying about Roomix, the award-winning UK brand creating Montessori-inspired furniture that grows with your family.
As Featured In
SeedLegals Social Sensation Award Winner 2024
Roomix was named winner of the Social Sensation award at the SeedLegals Startup Awards, recognised for building an outstanding community-driven social media presence among UK families.
Media Coverage & Features
Every feature, article, and mention, from product launches to industry recognition.
One Bed, Every Parenting Style: ROOMIX Unveils The Transition Toddler Bed
MyBaba covers Roomix's latest product launch, the Transition Toddler Bed. Co-created alongside hundreds of families, the modular bed celebrates different parenting styles while prioritising Montessori-inspired independence, safety, and longevity.
Roomix Expands Product Range to Help Families Create Thoughtful, Flexible Homes
Following an £850K funding round, Roomix announces a major expansion of its children's furniture range, including toddler floor beds, learning towers, bunk beds, and kids' shelving. Each piece is customisable, crafted by skilled joiners, and shipped direct to families.
Roomix Named Winner of the Social Sensation Award
Roomix was recognised at the SeedLegals Startup Awards for building one of the UK's most engaged community-driven social media presences, powered by authentic family content and a relatable, data-led marketing strategy.
About Roomix
Founded in 2022 by Shona Chalmers and Mark Apter, Roomix is a London-based family furniture brand redefining how modern families furnish their homes. Roomix connects customers directly with artisan joinery workshops to deliver high-quality, made-to-order children's furniture, from Montessori-inspired toddler floor beds and learning towers to bunk beds, loft beds, and kids' shelving.
Every Roomix piece is handcrafted using FSC-certified wood, designed to grow with families through every stage of life, and delivered flat-packed with tools and clear instructions. Roomix stands firmly against throwaway furniture culture, building pieces that are meant to last from first child to second and beyond.
Frequently Asked Questions
Every Roomix piece is made to order by artisan joinery workshops — there's no warehouse, no mass production. Families choose the size, finish, and safety features that suit their child's age and their home's layout. It's fully custom furniture at a fraction of traditional bespoke pricing.
Roomix partners with a network of skilled joinery workshops across the UK and EU. Each piece is handcrafted from FSC-certified wood with non-toxic, formaldehyde-free finishes safe for children. The zero-inventory model means less waste and shorter lead times than traditional furniture retailers.
Yes. Roomix provides high-resolution product photography, lifestyle imagery, brand assets, and founder headshots for editorial and broadcast use. Product loans can be arranged for reviews and features. Reach out via the contact form below and the team will respond within 24 hours.
Roomix is working towards a zero-landfill footprint. Furniture is built to last and designed to adapt as children grow — not to be replaced. When a family outgrows a piece, Roomix collects it free of charge for reuse or rehoming. All wood is FSC-certified and packaging materials are kept to a minimum.
Roomix currently ships across the UK with plans to expand into Europe. The recent £850K funding round is supporting that expansion alongside new product categories and logistics infrastructure.
Press & Media Enquiries
Interested in featuring Roomix? We'd love to hear from you. Whether it's a product review, founder interview, or industry commentary, our team is happy to help.
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